A quick walkthrough

Your Paid
Lead-Gen System

A short companion to the two videos. Bookmark this page. Come back to it anytime.

Prepared for Inspired Builders
Prepared by Illume Digital Studio
Date April 18, 2026
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01 / Start here

Log in and bookmark Lead Connector.

Lead Connector is your CRM. Every lead from your Google Ads lands here automatically.

02 / Customer journey

From ad click to sales conversation.

Three zones. The customer acts. Your system takes over. Then you step in.

Customer
01
Clicks your ad in Google
A homeowner in your service area searches, sees your ad at the top, and clicks.
02
Lands on your dedicated page
go.inspiredbu.com/kitchen (or /garage). A page built to do one thing: get a qualified lead.
03
Fills out the form
Project type, budget, and timeline captured. Now they're a lead.
Your system takes over
Your automated system
04
Ashley texts within 60 seconds
Your AI concierge confirms the message landed, sets expectations, and asks one qualifying question.
05
Automated email from David lands 2 to 3 minutes later
Looks personal. Feels personal. Sent entirely by Lead Connector.
06
Ashley continues the conversation
The lead can text back anytime, day or night. Ashley answers questions, qualifies out tire-kickers, and checks back in at 1, 2, 3, and 7 days if the conversation goes quiet.
Then you step in
Your team
07
Brenda picks up the conversation at the right moment
You get a WhatsApp text and an email at info@inspiredbu.com the moment a lead lands. No need to camp inside Lead Connector. Open it when the timing is right, read Ashley's conversation, and pick up from there.

Every step is yours. Every data point is yours. No middlemen.

03 / By the numbers

What the system actually does.

Landing pages

Two dedicated pages, one for kitchen remodels and one for garage conversions.

2
Ashley's response time

Every single lead hears back in under a minute. No exceptions, no weekends off.

<60s
Coverage

Your ads run, forms capture, and Ashley responds around the clock.

24/7
Lead ownership

Every lead is stored in your CRM. Yours forever, not a platform's.

100%
04 / Compare

Why this is different from Yelp and Houzz.

Yelp & HouzzRented space
  • Rented space on someone else's platform
  • They decide who sees you
  • You pay per lead, every time
  • No data ownership
  • No targeting control
  • Response speed depends on you noticing a notification
Your paid-ads systemOwned, not rented
  • You own the landing page, ad, CRM, and phone number
  • Precision geo and keyword targeting
  • Every dollar is traceable to a specific ad and keyword
  • All leads and history stored in your CRM forever
  • Ashley responds in under 60 seconds, automatically
  • Automated email follow-up that feels personal
05 / Reading a lead

What each tag and field means.

When you open a contact in Lead Connector, here's what you'll see.

ppc-lead A tag. It means "this person came from your Google Ads." As you add more lead sources over time, tags will help you tell them apart.
Project Type What kind of job they're planning. Kitchen, garage conversion, ADU, and so on. They told us on the form.
Timeline When they want to start. Lets you sort urgent leads from "just researching" ones before you call.
Budget What they're planning to spend. You'll know roughly what fits their range before the first conversation.
utm_* Attribution fields. Tells us which specific ad and keyword brought the lead in. You can ignore these. They help us optimize your spend.
06 / Division of labor

What Illume handles vs. what you handle.

Behind the scenes

Illume handles

  • Ad spend and daily optimization
  • Landing page design and updates
  • Ashley's scripts and training
  • Automated email from David
  • Tracking and analytics
  • Monthly reporting
Your part

You handle

  • Reply to leads in Conversations when the timing's right
  • Run your normal sales process (consultations, estimates)
  • Move leads through the pipeline as deals progress
  • Flag anything Ashley says that feels off — we use your feedback to train her over time
  • Tell JD if you want pipeline stages customized to match your actual process
07 / Next steps

Your next 15 minutes.

  1. Log in at https://app.illumedigital.io/ and verify the 6-digit code.
  2. Download the LeadConnector mobile app. Log in with the same credentials.
  3. Open Contacts and Opportunities. Poke around. Nothing you click will break anything.
  4. Text JD any pipeline stage names you want customized to match how you actually sell.
Resources
Video 1 — Lead Connector tour Watch on Loom
Video 2 — Watch a lead come through Watch on Loom
Contact
JD Lee Illume Digital Studio
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